About Us

ROCx is an online exchange for premium, data-backed, ESG aligned carbon offsets, which is powered by sustainable blockchain technology.

ROCarbon Labs supplies ROCx with the world’s first automated carbon offsets from buildings, enabling any building owner to sell to the voluntary carbon market. Our ClimateTech startup helps building owners get to net zero easier, faster and profitably.

Our Values

Trustworthy Storytelling

Using our verified approach, data becomes more transparent and gives us a clear picture of how much carbon is used and reduced.

Democratizing Impact

SMEs and non-profits can now drive impact. Anyone can participate in making a positive impact on climate change.

Never forget the 1st P

In the pursuit of our mission of People, Planet, Profit – we will prioritize our team and those impacted by the work we perform.

Mission, Vision, and Purpose


We are on a mission to transition to a low carbon economy with haste


We believe in a world where anyone can contribute toward a low carbon future


Our purpose is to keep the planet below a 1.5°C rise in global temperatures

Our Team

Megan McCarthy

Megan's Bio

After 3 years of an engineering degree and 10 years in the energy industry in Calgary, Megan relocated to Nova Scotia to undertake a Bachelor of Management, majoring in Environmental Sustainability at Dalhousie University. There, she completed a thesis with Dr. Larry Hughes and the City of Summerside, PEI to use wind turbines to heat homes for the first time in the world.

She was VP of Entrepreneurship for Enactus Dalhousie, the Student Director of the Norman Newman Centre for Entrepreneurship and won 2013 Student Entrepreneur of the Year at Dalhousie. Following this she founded 5 energy data related startups, one acquired in 2017.
She founded the Dalhousie Blockchain Club in 2014 where she installed the second Bitcoin ATM on a campus in the world at Dalhousie with her startup, Bitlantic. Since 2014 she has served as Regional Director of Eastern Canada for Blockchain Education Network, the world’s largest network of universities and Ivy League schools with Blockchain clubs. She also became a Certified Earthship Builder.

As Co-Founder of ROCarbon, she merged her two passions of energy data and Blockchain technology to create a groundbreaking solution bringing next-level legitimacy to the voluntary carbon markets.

April MacLeod

Chief Operating Officer
April's Bio

For almost three decades, April MacLeod has provided consulting on business strategy. A genuine interest in people and an ability to develop long term relationships has been the key to her success in the business community. She has helped launch companies and is skilled at securing important partnerships for business development activities. April is a collaborative leader who has a genuine interest in people and a natural ability to bring them together in pursuit of a common purpose.

She is a volunteer with the Canadian Enactus office, has provided mentorship and support to young entrepreneurs from Futurpreneur, Saint Mary’s & Dalhousie University, was an Advisory Board Member with the IWK Foundation, and is currently Vice President and Programming Chair of the Family Business Association.

With ROCarbon, she manages operations to ensure the team achieves their mission of transitioning the planet to a low carbon economy with haste.

Jason Freake

Chief Technology Officer
Jason's Bio

Jason is an information systems professional of more than 20 years. During his career, working in industries such as print media and aerospace, he has held roles in application development, solution architecture, and CTO. He was Founding Partner of a 30 employee business improvement consultancy firm where he focused on operational systems and data analysis.

Today, he works with ROCarbon Labs, where he can have more of an impact moving businesses toward their environmental goals. Jason has served on three business related boards and outside of work, he spends his time with his wife and daughter, writes and records music, and enjoys fundraising for the local children’s hospital through gaming.

Suraj Baral

Energy Analyst
Suraj's Bio

Suraj Baral is an Energy Analyst who Turns our energy data into intelligence for our clients at ROCarbon Labs. He believes that transformative solutions and broad collaboration among stakeholders are required to protect and create an environmentally, economically, and socially just planet.

He is very passionate about community mobilization for sustainable socio-economic development. Before moving to Canada, he worked for Kumal community, an impoverished indigenous community, residing in Western Nepal in developing a lift irrigation system utilizing spill energy from Microhydopower plants, and trained them for production and sale of vegetables using cost-effective greenhouse and irrigation technology that provided food security and additional income to the families.

Nonetheless, he was involved in the research and advocacy of the deployment of renewable energy in Nepal. He worked with Global Sustainable Electricity Partnership (GSEP) and State Grid Corporation of China (SGCC) to capacitate Nepal’s wind energy sector. He is a Certified Energy Manager, Electrical Engineer, Energy Planner and International Development Practitioner

Lisa Tattrie

Student Energy Analyst
Lisa's Bio

Lisa graduated from Saint Mary’s University with a Bachelor of Commerce degree in 2015. She spent several years working in the construction industry before her love of learning and desire for environmental change led her back to school. She is currently a student in the final year of Nova Scotia Community College’s Energy Sustainability Engineering Technology program, set to graduate in Spring 2022. After completing the first year of the program, she earned her Energy Advisor certification and has since gained experience as an Energy Analyst focusing on energy modeling, performance testing, and verification of new home construction. Lisa is interested in sustainable building practices and optimizing resource utilization; she is currently researching automated farming techniques for new residential construction greenhouse applications.

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